Michigan Association of Broadcasters Launches
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News
Format Flips in Grand Rapids and the Upper Peninsula
During our newsletter break for the 4th of July, your MAB learned of three stations with format adjustments here in Michigan. In Grand Rapids, Townsquare Media has rebranded Classic Hits 98.7 WFGR-FM as “98.7 The Grand.”
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WGHN’s Mary Ellen Murphy Launches Coast Guard Barbie™ Campaign
WGHN-FM (Grand Haven) Morning Host Mary Ellen Murphy has announced the launch of the station’s “Coast Guard Barbie™” Campaign. Murphy, opened up about her journey with Barbie Millicent Rogers™ (her real name) during her cancer treatment last year in a heartfelt conversation with WGHN’s Jesse Bruce.
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Latitude Media Introduces Joe Walters and Kyle Sandel
Latitude Media (Mt. Pleasant) has announced the addition of two talented individuals to its esteemed broadcast team at My1043 WCZY, Buck92 WMMI, and My Michigan Podcasts. Joe Walters joins the morning show on My1043 WCZY alongside Lizz G, bringing over a decade of experience in radio and a deep connection to the local community. Additionally, Kyle Sandel steps into the role of Sports Director.
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MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Local Broadcast Sales Seminars
June 24, 2025
MAB Office, Lansing
June 26, 2025
Northern Center, Marquette
Supercharge your sales and leadership skills this summer with the MAB’s dynamic Regional Sales Seminar. Led by Gary Moore and Eric Moore of Local Broadcast Sales, this session will equip attendees with practical tools for understanding client behavior, closing sales by personality style, and driving meaningful results. Plus, get a personalized sales assessment and discover how to fully leverage LBS resources through your MAB membership for ongoing success. Perfect for both seasoned pros and new sellers!
