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Revitalize Revenue, Preserve Your Radio Stations’ Soul

Gary Berkowitz

Houston, We’ve Got a Problem: Radio isn’t dying—it’s facing a revenue challenge. As digital platforms expand their reach, many broadcasters have responded by gutting what makes radio special. This short-sighted strategy is like treating a broken arm with aspirin—addressing symptoms while ignoring the underlying fracture.

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Ice Storms Take Down Towers in Northern Michigan

Severe weather this past Sunday (3/30) across Michigan took dozens of broadcasters throughout the state, bringing down power lines and affecting broadcasters without backup power.  In two instances, ice build up brought down two broadcast towers in the northern part of the lower peninsula.

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Ryan Cole Named Assistant News Director at WJRT

Allen Media’s WJRT-TV (Flint) has announced the promotion of Ryan Cole to Assistant News Director of the station.  In a memo to station staff this past Tuesday (3/25), News Director Sean Mahon wrote: “I’m excited to share some fantastic news with you all—Ryan Cole has been promoted to Assistant News Director here at ABC-12!

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Alisha “Lisha B” Brown Joins WMGC-FM Morning Show

Beasley Media Group has announced that Alisha “Lisha B” Brown will join Clay Church as the co-host of the all-new WMGC-FM (Detroit) “Bounce Morning Roll Out” show.  The show will debut on Monday, April 7, 2025, airing weekday mornings from 6:00 – 10:00 a.m.

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Long-Time Adrian Broadcaster Steve Barkway Retires

A long-time broadcaster in the Lenawee County community retired March 31.  Steve Barkway, with over 52 years in broadcasting under his belt, wore many hats at the Lenawee Broadcasting Company and WLEN-FM.  He was the station’s morning show host, sports director, sports producer, salesman and sales manager. 

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