Posts by growthzone
Matthew ‘Mojo’ Lersch Returns to the Lansing Airwaves
Townsquare Media has announced that Matthew ‘Mojo’ Lersch has joined their cluster in Lansing in a dual-station air personality role. Lersch joins the station’s WITL-FM as morning drive co-host, paired up with Kristen Matthews for the 5:30 to 10 a.m. shift as “The WITL Wake Up Show With MJ and Kristen.” Lersch also adds afternoon…
Read MoreSmile FM Buys WGVS-AM from Grand Valley State
Imay City-based Smile FM has added its second AM station to its roster of stations, purchasing WGVS-AM (Muskegon) from Grand Valley State University. As reported in your MAB News Briefs, the university shut down both WGVS and WGVU-AM (Kentwood-Grand Rapids) on January 7 of this year after stating they would turn in the licenses for…
Read MoreBroadcasters Urge FCC to Leave EAS Unchanged, Calling It ‘Vital Backup’
In comments filed with the Federal Communications Commission, broadcasters are urging the Commission to not mess with success. “Although internet connectivity can be affected by weather and other extreme conditions, the legacy EAS system is always available to provide a resilient, redundant pathway when internet outages occur,” the National Association of Broadcasters (NAB) wrote. It…
Read MoreAmazon Has Made It Easier for Radio Stations to Build Alexa Skills
By: Seth Resler Jacobs Media Strategies Smart speakers can be a small but important source of streaming for radio stations. We recently published the results of Techsurvey 2022, the radio industry’s largest online survey of radio listeners. The data shows that while smart speaker growth has stalled among radio listeners, 35% of respondents report owning…
Read MoreMSU’s Bob Gould Wins 39th AEJMC Edward L. Bliss Award for Distinguished Broadcast Journalism Education
The winner of this year’s Edward L. Bliss Award for Distinguished Broadcast Journalism Education is Bob Gould, a Professor of Practice in the School of Journalism at Michigan State University. Gould began his career as a television news photographer in 1990 at WILX-TV in Lansing, spending the rest of his professional career at WZZM-TV in…
Read More7 Michigan Broadcasters Recipients of 2022 Regional Murrow Awards
The Radio Television Digital News Association (RTDNA) has announced the recipients of the 2022 Regional Edward R. Murrow Awards. The 7 Michigan broadcasters won a total of 13 awards in Region 7, which is shared with Illinois, Indiana and Ohio. Award recipients demonstrate the spirit of excellence that Murrow set as a standard for the…
Read MoreRuppel Named Director of Content for Townsquare Lansing
Jonathan “JR” Ruppel is named Director of Content for Townsquare Media’s cluster in Lansing, effective June 1. He’ll also become Program Director for Country WITL-FM and Classic Rock WMMQ-FM, with oversight of News/Talk WJIM-AM and Sports WVFN-AM. Rupple joins the company from Country WPOR and Classic Country WZAN & W268CS (970 AM & 101.5 The…
Read MoreWCSX Announces the Stone Soup Freedom Wrap to Honor Veterans Across America
Beasley Media Group’s WCSX-FM (Detroit) has announced that Big Jim’s House Stone Soup Project has taken the fundraiser for Vets Returning Home to a National Level with “The Freedom Wrap.” Big Jim’s House will take the 1974 Ford Bronco Stone Soup truck and will wrap it in pictures of Veterans from all over the country…
Read MoreIndustry Veteran Dick Rakovan Dies
One-time WJR-AM (Detroit) General Sales Manager Dick Rakovan has passed away. For 20 years, Rakovan, known to many as “Rackets,” served 20 years with the Radio Advertising Bureau (RAB) where he was Senior VP of Membership. Rakovan began his broadcast career at the former WKBW-AM (Buffalo, NY) working as a salesman. His first role in…
Read MoreWhy You Should Fill Your Website With Text, Not Your Emails
By: Seth Resler Jacobs Media Strategies Email marketing is a crucial component of your digital strategy. When used effectively, an email newsletter can get people to return to your website, tune in to your radio station or show up to station events. You should use email to engage with your audience on a regular basis.…
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