Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
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News
Michigan Becomes the Fifth State to Require Disclosure of the Use of AI in Political Ads
Michigan’s Governor Whitmer just signed a bill that adds Michigan to 4 other states (Texas, California, Washington, and Minnesota) that have enacted laws requiring the clear identification of the use of AI in political ads.
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WLUC-TV Canathon in 42nd Year: Over 4.5 Million Pounds of Food Collected!
The annual WLUC-TV (Marquette) TV6 Canathon has been underway since November 1 and that effort will continue through today, December 1. The Canathon is a month long effort to collect donations of canned goods to help feed a hungry neighbor.
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Deadline Extension Granted for Sage EAS Users
Ahead of the December 12 deadline, users of Sage brand EAS equipment now have another 90 days to meet that pending FCC deadline for updating EAS firmware. Sage previously announced in early November that the update has taken them longer to produce than they had anticipated and that there will be insufficient time for many users to install the update by the deadline.
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MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Local Broadcast Sales Seminars
June 24, 2025
MAB Office, Lansing
June 26, 2025
Northern Center, Marquette
Supercharge your sales and leadership skills this summer with the MAB’s dynamic Regional Sales Seminar. Led by Gary Moore and Eric Moore of Local Broadcast Sales, this session will equip attendees with practical tools for understanding client behavior, closing sales by personality style, and driving meaningful results. Plus, get a personalized sales assessment and discover how to fully leverage LBS resources through your MAB membership for ongoing success. Perfect for both seasoned pros and new sellers!
