News
2024 Update on Super Bowl Advertising and Promotions
Given the value of the Super Bowl franchise, it is not surprising that the NFL is extremely aggressive in protecting its golden goose from anything it views as unauthorized efforts to trade off the goodwill associated with the mark or the game. Accordingly, with the coin toss almost upon us, advertisers should take special care before publishing or engaging in advertising or other promotional activities that refer to the Super Bowl.
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MAB’s East Kentwood High School Radio Project Highlighted by WXMI-TV
This past Wednesday (1/24), East Kentwood High School’s new student radio station was spotlighted by WXMI-TV (Grand Rapids). East Kentwood is one of two schools in the state participating in a project from the Michigan Association of Broadcasters.
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WOOD-TV Adds Meteorologist Scott Larson
Nexstar Media’s WOOD-TV (Grand Rapids) has announced that Scott Larson has joined its staff as meteorologist. Larson joins the station from the ABC Affiliate in Sioux City, Iowa, where he forecasted for a dozen years, including five years in the role of chief meteorologist.
Read MoreMichigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
More at BeThereMichigan.com
MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Impactful Storytelling
September 18, 2025, 1:00 pm EST
Mark your calendars to spend “Third Thursdays with the MAB” each month!
Positive psychology principles such as gratitude, optimism, and mindfulness can enhance the storytelling techniques used in journalism. Journalists can incorporate these elements to craft stories that resonate emotionally and inspire action while maintaining factual accuracy.
