Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
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News
Don’t Repurpose Your Radio Show. Pre-Purpose It
When I attended Morning Show Boot Camp in Chicago in August, the buzzword of the conference was “repurposing.” The idea of taking your radio show and repackaging it for use on other platforms, from YouTube to social media to podcasts to blogposts, was a constant theme in session after session.
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WDET Welcomes Dave Kim as Manager of Digital Content and Strategy
Detroit’s public radio station WDET-FM 101.9 welcomes radio veteran Dave Kim as manager, digital content and strategy. Kim will lead audience growth initiatives across all digital platforms, including wdet.org, the WDET mobile app, email marketing, social media, and digital media planning and attribution.
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WZZM-TV Debuts New Streaming ‘Always On’ App and Channel
Tegna’s WZZM-TV (Grand Rapids) (13 ON YOUR SIDE) has announced the launch of 13+, a new streaming app and 24-7 streaming channels on Roku and Fire TV. Building on the success of its first-generation app launched in 2021, 13+ is a one-stop destination for local stories that matter.
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MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Local Broadcast Sales Seminars
June 24, 2025
MAB Office, Lansing
June 26, 2025
Northern Center, Marquette
Supercharge your sales and leadership skills this summer with the MAB’s dynamic Regional Sales Seminar. Led by Gary Moore and Eric Moore of Local Broadcast Sales, this session will equip attendees with practical tools for understanding client behavior, closing sales by personality style, and driving meaningful results. Plus, get a personalized sales assessment and discover how to fully leverage LBS resources through your MAB membership for ongoing success. Perfect for both seasoned pros and new sellers!
