Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
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News
WOTV 4 Women Rebrands to ABC 4 West Michigan
Nexstar’s WOTV-TV (Battle Creek/Grand Rapids) has announced the next chapter of its brand evolution. On March 23, viewers began experiencing their favorite WOTV content as “ABC 4 West Michigan.” ABC 4 West Michigan focuses on…
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West Central Michigan Media Ministries to Acquire WMPA-FM
On April 16, an application was filed with the FCC to assign the license of WMPA-FM (Ferrysburg/Grand Haven) from Will Tieman and Wendy Hart’s WGHN Inc. to non-commercial operator West Central Michigan Media Ministries. WGHN…
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The Most Important Question You Can Ask People Who Come to Your Website
By: Seth Resler Jacobs Media Strategies One of my favorite tests to run on radio station websites is a usability test. The goal of this test is to see how real people use the website,…
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MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Local Broadcast Sales Seminars
June 24, 2025
MAB Office, Lansing
June 26, 2025
Northern Center, Marquette
Supercharge your sales and leadership skills this summer with the MAB’s dynamic Regional Sales Seminar. Led by Gary Moore and Eric Moore of Local Broadcast Sales, this session will equip attendees with practical tools for understanding client behavior, closing sales by personality style, and driving meaningful results. Plus, get a personalized sales assessment and discover how to fully leverage LBS resources through your MAB membership for ongoing success. Perfect for both seasoned pros and new sellers!
