Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
More at BeThereMichigan.com
MAB Welcomes 900+ to Second Annual
Great Lakes Broadcast and Sports Media Academy
Full Recap Here
News
WZZM Introduces Jay Plyburn New Morning Anchor
WZZM-TV (Grand Rapids) has announced the arrival of a new anchor to the station’s morning show lineup. Jay Plyburn has joined the station following a 10-year run as a journalist for news stations in Texas,…
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Michigan Radio Releases Strategic Plan
In a posting on the station website, Michigan Radio released details of their strategic plan to their listeners. The process began in the fall of 2019 to develop a new strategic plan and articulating a…
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Jessica Rosenworcel Designated Acting FCC Chairwoman
On January 21, President Joseph R. Biden designated FCC Commissioner Jessica Rosenworcel as Acting Chairwoman of the Federal Communications Commission. “I am honored to be designated as the Acting Chairwoman of the Federal Communications Commission…
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MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Webinar: Breakthrough Sales: Practical tips for Creating a Successful Sales Culture in your Operation
April 18, 2024
1-2 p.m. Eastern
Join Steve Wexler of WEXL Coaching & Development as he discusses a contemporary way of thinking about what business our clients actually think we're in and how to make sure we're speaking their language, not ours. He'll even propose changing some of the words we use internally so we can build a more sales-oriented culture in our stations. He'll also work on preparation for client meetings, focusing on the three powerful types of questions all AE's should understand so they can uncover true customer needs. He'll wrap it up by revealing the Top 10 Traits of great salespeople.
Capitol Day
May 14, 2024
Lansing
Broadcasters from across the state share the value of local broadcasting with state lawmakers. Attendees will receive a personal schedule of meetings. There is no charge to participate but we ask that you are available the entire day for meetings on May 15th.
Registration Includes:
May 8, 2024
11:00 am - 12:00 am, Virtual Briefing and Issues Review via Zoom
May 15, 2024
9:30 - 10:00 am, In-person Briefing and Issues Review
10:30 am - 3:30 pm, Meetings with Lawmakers
12:00 - 1:30 pm, Legislative Lunch
