Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
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News
10 Pieces of Sales-Related Content That Should Be on Your Radio Station’s Website
By: Seth Resler Jacobs Media Strategies When I speak to radio broadcasters about pulling all of their different digital tools together into a coherent Content Market Strategy, I am usually talking to people in the…
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Retired WBKB GM Cher Allen Passes; Broadcast Management Scholarship Announced
Cherryl “Cher” Lynn Allen, a long-time employee of WBKB-TV (Alpena), passed away Friday, January 15 at MidMichigan Medical Center in Alpena. Allen worked for 35 years for WBKB in many roles, retiring as the general…
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State of the State Address Scheduled for January 27
Gov. Gretchen Whitmer will deliver her third State of the State Address on Wednesday, January 27. Due to the ongoing COVID-19 pandemic, the State of the State address will be held virtually, in compliance with…
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MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Local Broadcast Sales Seminars
June 24, 2025
MAB Office, Lansing
June 26, 2025
Northern Center, Marquette
Supercharge your sales and leadership skills this summer with the MAB’s dynamic Regional Sales Seminar. Led by Gary Moore and Eric Moore of Local Broadcast Sales, this session will equip attendees with practical tools for understanding client behavior, closing sales by personality style, and driving meaningful results. Plus, get a personalized sales assessment and discover how to fully leverage LBS resources through your MAB membership for ongoing success. Perfect for both seasoned pros and new sellers!
