Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
More at BeThereMichigan.com
MAB Welcomes 900+ to Second Annual
Great Lakes Broadcast and Sports Media Academy
Full Recap Here
News
WGVU Public Media Schedules Annual Wine and Food Fundraiser
WGVU Public Media (Grand Rapids) will hold its annual “Great Wine and Food Symposium” on Friday, February 28 at the Grand Rapids Public Museum. Billed as “your all-inclusive winter escape,” the fundraiser is a guide…
Read More
WOOD-TV Announces New Anchor Lineup, Added Newscast
WOOD-TV (Grand Rapids) and its sister stations have announced a new anchor lineup and an added newscast in February as it expands its commitment to local news. Anchor Susan Shaw recently returned to the 10…
Read More
WXYZ-TV Donates Thousands of Books to Children
WXYZ/WMYD-TV (Detroit) celebrated National Reading Day on January 23 by donating 15,000 books to children. The station said more than 9,000 of the books were dispersed to Matrix Human Services Head Start, which is one…
Read More
MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Webinar: Breakthrough Sales: Practical tips for Creating a Successful Sales Culture in your Operation
April 18, 2024
1-2 p.m. Eastern
Join Steve Wexler of WEXL Coaching & Development as he discusses a contemporary way of thinking about what business our clients actually think we're in and how to make sure we're speaking their language, not ours. He'll even propose changing some of the words we use internally so we can build a more sales-oriented culture in our stations. He'll also work on preparation for client meetings, focusing on the three powerful types of questions all AE's should understand so they can uncover true customer needs. He'll wrap it up by revealing the Top 10 Traits of great salespeople.
Capitol Day
May 14, 2024
Lansing
Broadcasters from across the state share the value of local broadcasting with state lawmakers. Attendees will receive a personal schedule of meetings. There is no charge to participate but we ask that you are available the entire day for meetings on May 15th.
Registration Includes:
May 8, 2024
11:00 am - 12:00 am, Virtual Briefing and Issues Review via Zoom
May 15, 2024
9:30 - 10:00 am, In-person Briefing and Issues Review
10:30 am - 3:30 pm, Meetings with Lawmakers
12:00 - 1:30 pm, Legislative Lunch
