Connecting to Local Communities

On December 11, Cumulus Media’s WJR-AM (Detroit) held its 14th annual SAY Detroit Radiothon, bringing in a record $2,494,040, beating its previous all-time high of 2.2m in 2024.  The annual event is hosted by S.A.Y. Detroit Founder, author and WJR host Mitch Albom, who continues his mission of funding healthcare, housing, and community support programs.

Gray Media’s WILX-TV (Lansing) wrapped up their annual Toys for Tots campaign last week.  The event’s goal is to bring smiles to children in Mid-Michigan. People were able to donate their new, unwrapped toys to either WILX or participating businesses across the region. Thousands of Mid-Michigan children will wake up to presents under the tree on Christmas thanks to those who donated this year.

The free community event took place on December 6, at the Bel Air Luxury Cinema on Eight Mile Road, where more than 1,100 school-age children received brand-new winter coats. With the support of additional sponsors, families also received free socks, hats, gloves, backpacks, and toys, helping ensure children were fully prepared for the winter season.

Mid-West Family Broadcasting’s WIRX-FM (St. Joseph/Benton Harbor) held the first ever “Rock St. Jude Radiothon” on December 4th and 5th and declared it a resounding success. Director of Content Kristen Havens, known on the air as Kiki with Brock and Kiki in the afternoons, said listeners came forward to support St. Jude in a big way.

Gray Media’s WLUC-TV (Marquette) has put the wraps on this year’s annual TV6 Canathon.  Since 1982, U.P. communities have donated canned goods and other nonperishable food items to the TV6 Canathon to help feed a hungry neighbor.  The effort took place November 3rd through 30th.

The annual 104.3 WOMC-FM (Detroit) Turn Up the Miracles Radiothon presented by Bridgestone took place on Thursday, November 20.  $626,221 was raised from sponsors and listeners to support programs at Corewell Health Children’s Hospital in Southeast Michigan. The radiothon broadcast live from Sound Space at Audacy Detroit, from 6 a.m. to 6 p.m. Anchoring the production were WOMC personalities Beau Daniels and Val Berry.