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FCC Repeals COVID-Era Accommodation that Allowed Broadcasters to Offer Businesses Free Advertising Time Without LUC Implications

David Oxenford

On May 15, the FCC’s Media Bureau released a Public Notice announcing that it was repealing the COVID related guidance released in March 2020 that allowed broadcasters, local cable operators, and other media companies subject to the requirements that political candidates be offered Lowest Unit Rates during pre-election periods, to offer free advertising time to advertisers and other local businesses without those spots being considered in calculating the LUC during the periods that these spots were running.

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Mission Broadcasting To Acquire WADL-TV Detroit From Adell Broadcasting

Mission Broadcasting, Inc. announced May 17 that it has agreed to acquire WADL-TV in Detroit, Michigan from Adell Broadcasting Corporation. The MyNetworkTV affiliated station has been serving Detroit, the nation’s 14th largest market, since its launch in May 1989, and currently reaches nearly two million television households. Terms of the transaction were not disclosed.

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FCC Regulatory Fees May Be Going……Down!

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InsideRadio reports that after four consecutive years of paying more in annual regulatory fees, the radio industry is in line for a rollback this year. Under a proposal drafted by the Federal Communications Commission, most stations would see their annual fee shrink by five percent – but some of the smallest stations could see a reduction of as much as 43%.

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WILX-TV Announces First @ 4

Gray Television’s WILX-TV (Lansing) has announced the expansion of it’s commitment to local news coverage with First @ 4.  Launching this past Monday (5/8), viewers can join anchor Taylor Gattoni every weekday starting at 4 p.m. for their first look at the day’s biggest stories and live interviews with local newsmakers.

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