Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
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Have You Searched For Your Radio Station in the App Stores Lately?
By: Seth Resler Jacobs Media Strategies Although we don’t often use the term “User Experience” (or UX) when talking about radio, broadcasters often spend countless hours obsessing over the experience that they provide for their…
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Turn Summer Promotions Into Cume and P1 Building Events
By: Gary Berkowitz Berkowitz Broadcast Consulting With summer here, there is a good chance you will be doing many outdoor promotions where you will get to be with current and potential listeners. Here are a…
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WKAR Launches Career Exploration Student Incubator Program
WKAR Public Media and the Boys & Girls Club of Lansing has announced their partnership on the creation of a new career exploration program for students ages 9-13 to learn about future career paths in…
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MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Local Broadcast Sales Seminars
June 24, 2025
MAB Office, Lansing
June 26, 2025
Northern Center, Marquette
Supercharge your sales and leadership skills this summer with the MAB’s dynamic Regional Sales Seminar. Led by Gary Moore and Eric Moore of Local Broadcast Sales, this session will equip attendees with practical tools for understanding client behavior, closing sales by personality style, and driving meaningful results. Plus, get a personalized sales assessment and discover how to fully leverage LBS resources through your MAB membership for ongoing success. Perfect for both seasoned pros and new sellers!
