Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
More at BeThereMichigan.com
MAB Welcomes 900+ to Second Annual
Great Lakes Broadcast and Sports Media Academy
Full Recap Here
News
Take Five: Five Takeaways from the Midwest Broadcast and Multimedia Technology Conference
Last week, broadcasters from Ohio, Indiana, Kentucky, Michigan, and Pennsylvania gathered in Columbus, Ohio for the Midwest Broadcast and Multimedia Technology Conference (MMBTC). Thanks to the Michigan Association of Broadcasters, engineers of member stations were able to attend the conference for free. For those who were not able to attend, here are a few takeaways from the conference and reasons why you should mark your calendars for next year’s event.
Read More
Broadcasters Should Evaluate Attack Ads for Liability Concerns in the Final Weeks Before the November Election
With less than a month to go before the November election, we can expect more and more attack ads, some of which may lead to cease and desist letters from the candidate being attacked. These letters can raise the risk of defamation claims against broadcasters and cable companies when the ads are not bought by candidates. The use of artificial intelligence in such ads raises the prospect of even nastier attack ads, and its use raises a whole host of legal issues beyond defamation worries.
Read More
Celebrate Halloween for a Week
For many years, radio featured Halloween hits on October 31st only. Since Halloween has become one of the biggest and most celebrated holidays of the year, plus, its estimated that American’s will spend 11.6 BILLION this year on Halloween. Think about this: Start playing Halloween songs on Saturday, October 26th! Why you say? Here are a few reasons
Read More
MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Webinar: Seek to Resonate, Not Just to Be Seen: Social Media + Video in 2024
September 19, 2024
1-2 p.m. Eastern
With Lori Lewis, Lori Lewis Media
Long-form video viewing is on the rise. And short-form video fatigue is bubbling under. But it doesn’t mean stop with short form. It means it’s time to get ahead of it and develop an intentional (long-form) and discovery (short-form) viewing strategy.
Great Lakes Broadcast & Sports Media Academy
November 7, 2024
Ford Field, Detroit
The MAB and the Michigan High School Athletic Association (MHSAA) partner to help students launch careers in media at the Great Lakes Broadcast & Sports Media Academy. The full-day event allows students interested in a career in media to connect with Michigan TV and Radio stations during a career fair, network with peers, and learn from some of the industry's leading talent in every aspect of media - on-air, engineering, sales, programming, and production.
