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Michigan Association of Broadcasters

Moving Michigan Media Forward

Helping members serve their community, their clients and their employees through innovative services and programs.

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Midwestern Flips WCCW To Classic Country ‘WTCM Gold’

February 12, 2021

Midwestern Broadcasting has flipped sports WCCW-AM (Traverse City) to a classic country format, branded as “WTCM Gold,” as a companion to sister station WTCM-FM.  The new brand launched on Friday (2/5) replacing ESPN Radio. Positioning…

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Associate Member Spotlight: Inter-Tribal Council of Michigan Offers ‘Protect Your Tribe’ PSA

February 12, 2021

The Inter-Tribal Council of Michigan has produced a Native American focused 30-second public service announcement urging tribal members to help slow the spread of COVID-19. Native Americans that live in rural areas across Michigan and…

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Nominations Open for 2021 NAB Technology Awards, Highlighting Significant Achievements in Broadcast Engineering

February 12, 2021

The National Association of Broadcasters (NAB) has opened the nomination period for the 2021 Technology Awards. The three awards highlight significant achievements in the fields of broadcast engineering and digital leadership and will be presented…

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Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign

More at BeThereMichigan.com
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MAB Member Benefit Spotlight

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Energy Audits

MAB members may utilize Enstar Energy to provide energy audits.  MAB members who have used EnStar’s services have averaged refunds of $6,500 plus an annual savings of approximately $2,000.

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Site Safety Assessments

In an effort to help provide protection to broadcasters in Michigan, the MAB and Michigan State Police Critical Infrastructure Protection (CIP) Desk are partnering to help broadcast stations ensure safety for their staff and facilities by offering Station Site Safety Assessments that will evaluate and make practical recommendations of security operations at broadcast stations.

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Alternative Broadcast Inspections

The Alternative Broadcast Inspection Program (ABIP) is a unique partnership between the MAB and the FCC to ensure compliance with federal regulations and to avoid surprise inspections. Stations that pass the inspection receive a three-year Certification of Compliance.

 

Mark Your Calendar

The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online.  Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies.  Keep track of the MAB opportunities on the events calendar.

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AI in the Newsroom

Thursday, April 16, 2026
1:00 p.m. EST

Explore how artificial intelligence is reshaping newsroom work. From research and reporting to editing, audience engagement, and ethical decision-making, learn where AI tools can improve accuracy, boost efficiency, and support journalists, as well as where human judgment, transparency, and editorial oversight remain essential to preserve trust and integrity. Gain practical perspectives and guidance to help your newsroom adopt AI thoughtfully, build policies that reflect your values, and navigate the opportunities and challenges of AI in everyday newsroom operations.

Upcoming Events

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