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WHLS’ Rockin’ the Rescue to Return for Second Year

Liggett Communication’s WHLS (Port Huron)(Rock 105.5) has announced that it will partner for the second straight year with the Blue Water Area Humane Society and several local businesses for Rockin’ the Rescue, a day-long fundraising and awareness event to take place at the International Flag Plaza Plaza in Port Huron.

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Broadcast Engineering Comes to Ferris this Fall

“We have identified a need for broadcast engineers in [Michigan],” MAB President and CEO Sam Klemet said. “We are looking to get a new pipeline of engineers, and we have been working with Ferris to bring those that are in the broadcast engineering industry to talk to students and provide sample curriculums.”

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WDIV Adds ‘Help Desk’ To Rebuild Viewer Trust

Graham Media’s WDIV-TV (Detroit) has introduced a virtual community help desk that allows newsroom staff to manage viewer messages with significantly less friction. The enhanced connectivity with its consumers has helped WDIV to not only cultivate greater transparency and trust with viewers, but it’s also informed news production, while rewarding its marketing team with coveted first-party data about viewers.

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Black Diamond Broadcasting Acquires Midland Stations

On April 24, an application was filed with the FCC to transfer the licenses of Steel Broadcasting’s WMRX-FM (Beaverton) and WMPX-AM (Midland) to Traverse City-based Black Diamond Broadcast Group. The deal also includes WMPX’s FM translator, W299CK as well as “Discover Michigan” magazine.

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