April 2023
WHLS’ Rockin’ the Rescue to Return for Second Year
Liggett Communication’s WHLS (Port Huron)(Rock 105.5) has announced that it will partner for the second straight year with the Blue Water Area Humane Society and several local businesses for Rockin’ the Rescue, a day-long fundraising and awareness event to take place at the International Flag Plaza Plaza in Port Huron.
Read MoreBlack Diamond Names Cartman Program Director of Rock 105 & 95.5 and Classic Rock The Bear
Black Diamond Broadcasting is pleased to announce that long-time morning host on Rock 105 & 95.5, Brian “Cartman” Pfeifer, has been promoted to the position of Program Director for Black Diamond’s Traverse City, MI based Rock 105 & 95.5 and Classic Rock the Bear.
Read MoreBroadcast Engineering Comes to Ferris this Fall
“We have identified a need for broadcast engineers in [Michigan],” MAB President and CEO Sam Klemet said. “We are looking to get a new pipeline of engineers, and we have been working with Ferris to bring those that are in the broadcast engineering industry to talk to students and provide sample curriculums.”
Read MoreHow Stations Can Secure Their Piece of the Political Ad Spending Pie
The Michigan Association of Broadcasters invites broadcasters to a special session at the MAB building (222 N. Chestnut St., Lansing, 48933) on Wednesday, May 10th at 3:00PM to learn about how to capture a portion of political ad dollars.
Read MoreWLEN Wins 2023 Celebration of Service to America Award
The National Association of Broadcasters Leadership Foundation has announced that Lenawee Broadcasting’s WLEN-FM (Adrian) is the 2023 Celebration of Service to America Award winner for Small Market Radio.
Read MoreWDIV Adds ‘Help Desk’ To Rebuild Viewer Trust
Graham Media’s WDIV-TV (Detroit) has introduced a virtual community help desk that allows newsroom staff to manage viewer messages with significantly less friction. The enhanced connectivity with its consumers has helped WDIV to not only cultivate greater transparency and trust with viewers, but it’s also informed news production, while rewarding its marketing team with coveted first-party data about viewers.
Read MoreBlack Diamond Broadcasting Acquires Midland Stations
On April 24, an application was filed with the FCC to transfer the licenses of Steel Broadcasting’s WMRX-FM (Beaverton) and WMPX-AM (Midland) to Traverse City-based Black Diamond Broadcast Group. The deal also includes WMPX’s FM translator, W299CK as well as “Discover Michigan” magazine.
Read MoreEnStar Launches New Energy Saving Initiative for MAB Members
MAB’s Energy consultant, EnStar Energy, is implementing a new campaign to help MAB members lower their energy costs. Despite providing energy services to members for 15 years, many stations may not be aware of the opportunities available.
Read MoreFCC Announces New Round of EEO Audits: 10 Michigan Stations on List
The Enforcement Bureau annually audits the EEO programs of randomly selected broadcast licensees. Each year, approximately five percent of all radio and television stations are selected for EEO audits.
Read MoreAM Radio Listeners Enjoy Rich Mix of Music and News on Thousands of Broadcast Stations Across America
“The goal of our station survey was three-fold. First, we wanted to confirm AM radio’s diverse landscape of formats, languages, and ownership. Second, we wanted to quantify AM radio’s crucial part in the nation’s Emergency Alert System. And third, we wanted feedback that will guide our state association response going forward”
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