Digital/Social/Web
How to Use Webinars as Part of Your Radio Station’s Sales Strategy
We often talk about how to put a digital strategy in place on the programming side of your radio station; but the sales wing of your building should have a digital strategy as well. While programming should be using the web to engage with listeners, the sales team should be using the web to generate leads.
Read MoreHow Radio Stations Can Use QR Codes
By: Seth Resler Jacobs Media Strategies The COVID-19 pandemic changed the way many Americans behave. Among those changes is a significant increase in the use of QR codes. An eMarketer Insider Intelligence report estimates that “the number of U.S. smartphone users scanning a QR code will increase from 83.4 million in 2022 to 99.5 million…
Read MorePodcasting Has a Privacy Problem
By: Seth Resler Jacobs Media Strategies Last August, I once again attended the Podcast Movement conference in Nashville. Every few years, I like to drop in on the breakout session titled, “Yes, That Marketing Advice for Your Podcast is BS.” This annual session is hosted by Rob Walch, VP of Podcaster Relations at Libsyn. Rob…
Read MoreHBO’s “Hacks” Offers an Important Lesson for Radio Air Talent
By: Seth Resler Jacobs Media Strategies Over the weekend, I had an opportunity to catch up on a few quality television shows. (FWIW, The Bear and Abbott Elementary are my recent favorites.) Among the programs that I am now proudly up to date on is HBO’s Hacks, a show starring national treasure Jean Smart as…
Read MoreHave You Searched For Your Radio Station in the App Stores Lately?
By: Seth Resler Jacobs Media Strategies Although we don’t often use the term “User Experience” (or UX) when talking about radio, broadcasters often spend countless hours obsessing over the experience that they provide for their fans. Unfortunately, too often, they focus on only a piece of that user experience — the “Listener Experience.” Listening, of…
Read MoreRadio Program Directors Should Know These Digital Stats for Their Stations
By: Seth Resler Jacobs Media Strategies Most radio Program Directors (or Brand Managers or Airwave Czars or whatever the preferred job title at your particular company is) can tell you what their station’s ratings are without batting an eye. After all, for many, this is the primary metric by which their performance is measured, and…
Read MoreRethinking the Radio Station Promotions Kit for the Digital Age
By: Seth Resler Jacobs Media Strategies Many radio stations’ street teams have a standard kit that they take to promotional appearances which includes everything they might need on site. When I was a Program Director, we packed gray rubber tubs with everything from clipboards and entry forms to banners and prize wheels. The purpose of…
Read MoreWhy You Should Segment Your Radio Station’s Email Campaigns
By: Seth Resler Jacobs Media Strategies It’s no secret that email marketing is one of the most effective ways to reach your listeners. But with so much competition in the inbox, it’s more important than ever to make sure your campaigns are targeted and relevant. Unfortunately, many radio stations employ the same strategy for their…
Read MoreVox Examines the TikTok-to-Spotify Pipeline
By: Seth Resler Jacobs Media Strategies I spent Memorial Day Weekend at Podfest Expo in Orlando, and while it was a fantastic conference, it was also the moment when Covid finally caught up with me, so I’m out sick today. But I didn’t want to leave you empty-handed, so please watch this excellent new video…
Read MoreAmazon Has Made It Easier for Radio Stations to Build Alexa Skills
By: Seth Resler Jacobs Media Strategies Smart speakers can be a small but important source of streaming for radio stations. We recently published the results of Techsurvey 2022, the radio industry’s largest online survey of radio listeners. The data shows that while smart speaker growth has stalled among radio listeners, 35% of respondents report owning…
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