Digital/Social/Web
Here’s What I Look for When I First Look at a Radio Station’s Website
From time to time, somebody asks me to take a quick look at a radio station’s website to see what I think. When I’m doing a five-minute diagnosis of a website, here’s what I look for:
Read MoreDear Radio Industry: Yes, You Can Ditch Twitter
Twitter is a mess. Since Elon Musk purchased the social network, the company has seen mass firings, a failed blue-check initiative, draconian ultimatums, a mass exodus of the remaining employees, and the unbanning of rule violators. Musk, who embodies the hustle-and-grind culture that was so in vogue prior to our pandemic recalibrations, has lost much of his shine during the ordeal.
Read MoreHow to Monitor Your Radio Station’s Brands For Impersonators
We now live in an age where digital impersonations can wreak havoc on companies and individuals that have invested years into building their brands. Radio companies and personalities would be wise to monitor the web for for malicious actors using their name.
Read MoreHow Your Radio Station Can Take Advantage of YouTube Handles
Last month, YouTube announced a new feature: channel handles. While this feature is new to YouTube, it’s not new to social media; other social networks have been using handles for a long time.
Read MoreYou’re Launching a New Radio Morning Show. Here’s Your Station’s Digital Plan.
From time to time, I get asked what a radio station’s digital strategy should be when launching a new morning show. There’s no limit to what a station can do, but to start, I would implement a plan to create content on a daily basis that can be shared over social media.
Read MoreHow a Home Studio Helped Mistress Carrie Survive the Death of Her Radio Station
Bob Kernen, the COO of jācapps, our sister company that builds mobile apps for radio stations, suggested that I talk to Mistress Carrie, the longtime radio personality at WAAF. I had never met Carrie, but I’ve known of her since my days working at WBCN back at the turn of the century. WBCN and WAAF were on opposite sides of one of the all-time epic radio wars.
Read MoreHere’s What Your Radio Station Should Put in Its Website Sidebars
I look at a lot of radio station websites, and I am constantly surprised by how many of them give prime real estate in the sidebars to things that don’t further the station’s digital goals. Worse yet, some of the items in the sidebar send people away from the radio station’s website!
Read MoreHow to Pre-Purpose a Radio Segment for Digital Platforms: Music News Example
Last week, I wrote about how to rethink your radio shows for digital platforms in addition to the airwaves. This week, I want to apply this process to a real-world example: A music news segment.
Read MoreDon’t Repurpose Your Radio Show. Pre-Purpose It
When I attended Morning Show Boot Camp in Chicago in August, the buzzword of the conference was “repurposing.” The idea of taking your radio show and repackaging it for use on other platforms, from YouTube to social media to podcasts to blogposts, was a constant theme in session after session.
Read MoreHow to Create a YouTube Channel for Your Radio Station
If you’re in the media business these days, you need to be in the multimedia business. That means that radio broadcasters increasingly need to be creating video content as well. One of the most important platforms to be on when it comes to video is, of course, YouTube. If your radio station hasn’t created a YouTube channel yet, take some time to do so.
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