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7 Google Alerts That Every Radio Station Should Set Up
By: Seth Resler Jacobs Media Strategies People know that Google is a powerful search engine, but many people don’t realize that you can set Google up to conduct an ongoing search that alerts you any time it finds new content containing a specific term. This is useful if you want to get notified any time…
Read MoreEntercom Detroit Launches Vaccinate Michigan Initiative
Entercom has teamed up with Detroit sports partners Detroit Lions, Tigers, Red Wings and Pistons to launch a new community initiative “Vaccinate Michigan.” As part of the campaign, WXYT 97.1 The Ticket, WYCD 99.5, WOMC 104.3, WDZH ALT 98.7 and Newsradio WWJ Newsradio 950 are airing state-approved public service announcements about the COVID-19 vaccination and…
Read MoreBrett Dahlberg Joins WCMU Public Radio
WCMU Public Radio (Mt. Pleasant) has announced that Brett Dahlberg has joined the station as a general assignment reporter. He was previously the health reporter at WXXI Public Broadcasting in Rochester, N.Y., and has filed stories for National Public Radio, IEEE Spectrum, The Village Voice and other outlets. Brett earned a master’s degree in journalism…
Read MoreWYCD’s Steve Grunwald in the Cold to Raise $50,000 for Ronald McDonald House
This week, Steve Grunwald from the Josh, Rachael and Grunwald morning show on WYCD-FM (Detroit) is spending time in the cold to raise $50,000 for the Ronald McDonald House. He’s been sleeping in a tent on the patio in the garden at the Ronald McDonald house in Downtown Detroit and will stay put until every…
Read MoreMHSAA Names Jon Ross as Broadcast & Media Coordinator
Jon Ross, bringing vast experience in video production and after working both as television media and in media relations, has been added to the Michigan High School Athletic Association staff as broadcast & media coordinator, a role in which he’ll focus primarily on video production, day-to-day efforts by the MHSAA Network and other communications duties.…
Read MoreJack Moves Up the Dial in Kalamazoo
Midwest Communications is giving the “Jack-FM” an upgrade in Kalamazoo. On February 24, the company began simulcasting 96.5 Jack-FM (WZOX-FM) on 106.5 WVFM-FM. The two stations will simulcast until Wednesday, March 3 until a new format debuts on the 96.5 frequency. The move upgrades the format from the Class A signal to the Class B…
Read More12 Factors to Consider When Choosing a Virtual Events Platform
By: Seth Resler Jacobs Media Strategies When winter melts into spring, radio stations will inevitably turn their attention to the live events that have become a mainstay of the listener experience. Last year, stations were forced to cancel events or scramble to figure out how to take them online. While our view of the future…
Read MoreSports Betting Advertising Q & A Issued
According to an MAB conversation with the attorney for Michigan Gaming Control Board and based on the rules, broadcasters who are required to be registered for accepting sports betting advertising may do so by company rather than per station. If your advertising comes through an ad agency, it is the agency that must register even…
Read MoreWKAR’s Elkins Elected to America’s Public Television Stations Board
America’s Public Television Stations announced February 16 that Susi Elkins, director of broadcasting and general manager of WKAR Public Media at Michigan State University has been elected to serve as professional vice chair on the board of the nonprofit organization. The mission of APTS is to ensure a strong and financially sound public television system…
Read MoreWWJ’s 18th Winter Survival Radiothon For THAW raises $416K in Heating Assistance
Entercom’s WWJ-AM (Detroit) held its 18th Annual Winter Survival Radiothon for THAW (The Heat And Warmth Fund) on February 12, raising $416,000 in Heating Assistance for Detroit area residents in need. The 14-hour radiothon raised donations to keep families safe and warm this winter by bidding on items in the Online Auction. Many have generously…
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