By: Seth Resler Jacobs Media Strategies For decades, radio station sales staffs have been generating leads using a technique called “prospecting.” Prospecting involves monitoring other local media outlets — listening to other radio stations, watching local TV stations, and reading local newspapers — to see who’s advertising there. Then radio salespeople call these advertisers and…
A federal judge in California on Thursday (9/24) ruled that the 2020 Census will not end on September 30 as previously planned, but will and instead be extended to conclude on October 31. The Trump administration filed a notice on Friday (9/25) to appeal that decision, according to a report on NPR. Michigan Census 2020…
On September 21, Nexstar Broadcasting’s WLNS-TV (Lansing) hosted a debate with candidates for the 8th Congressional District. Incumbent Democrat Elissa Slotkin and Republican challenger Paul Junge took part in a one-hour broadcast hosted by WLNS anchor Sheri Jones. The station invited questions from listeners. In addition, WLNS Capital Correspondent Tim Skubick provided analysis of the…
On September 21, Entercom/Detroit radio stations teamed together for the “Step Up to The Plate” Radiothon from 6 a.m. to 7 p.m. The Entercom stations highlighted special prizes for donors every hour and brought stories about the great work PAL does in the community. The first 25 people to donate $1,000 received dirt from the…
Beginning Saturday, October 3, Beasley Media Group’s legendary classic rock station, WCSX-FM (Detroit), will officially debut a 12-week program to air throughout the Fall entitled “Seger Saturdays” in Detroit. The new on-air series will highlight the incredible legacy of Detroit’s iconic rocker, Bob Seger. Hosted by station Morning Show Personality, Big Jim O’Brien, “Seger Saturdays”…
On September 24, The E.W. Scripps Company announced the purchase of national broadcast network ION Media for $2.65 billion, combining the business with Scripps’ Katz networks and Newsy to create a full-scale national television networks business. ION reaches more than 100 million homes through over-the-air and pay TV platforms and has consistently achieved annual revenue…
Ramp247.com reports that Michigan veteran air talent and comedy writer Denis Prior passed away early this week. In Michigan, Prior worked on-air at WLHT-FM (Grand Rapids), MacDonald-Garber Broadcasting (Cadillac) and WGVU-AM/WGVS-AM (Grand Rapids). Prior to Michigan, his resume included stops at KMXV-FM (Kansas City), KSRZ-FM (Omaha) and WSM-FM (Nashville). Prior had a lengthy run as…
The MAB is sad to write that longtime Michigan Radio Programmer/Air Personality Tony Clark passed away peacefully on September 19, following a week long battle with pneumonia. He was surrounded by his children, Christopher, Alexander, Megan and Jon-Michael. Over the years, Clark worked at such stations as WKNX-AM and WKCQ-FM (Saginaw), WILS-AM/FM (Lansing), WTRX-AM (Flint),…
Spring Arbor University (SAU) announces the launch of a new Christian radio station, 89.3 The Arbor (WJKN-FM). The new station’s student-hosted format compliments 106.9 HOME.fm (WSAE-FM) as a sister station, with a strong emphasis on the SAU community. In a letter to friends of the university, Rachel (Ryder) Buchanan, General Manager and Program Director of…
WITL-FM (Lansing) Afternoon Personality/Program Director Chris Tyler has announced that he is leaving the station after 23 years. In “An Open Letter to the Wittle Family” posted online, Tyler wrote that “It’s been a good, long ride. But even all good, long rides have to end. For me that will be this Friday (9/25) at…