NPR Story Says That You are Allowed to Lie in Broadcast Political Ads – Half the Story?
By: David Oxenford, Wilkinson Barker Knauer LLP Last week, NPR ran a story with the provocative headline – “The Truth In Political Advertising – You’re Allowed to Lie.” The story talked about how the FCC does not regulate candidate advertising to decide the truth of political ads, and then quoted a former FCC Chair to say that candidates…
Read MoreWGVU’s Shelly Irwin Named in 2022 Class of the 50 Most Influential Women in West Michigan
WGVU Public Media’s Shelly Irwin has been named in the 2022 class of the 50 Most Influential Women in West Michigan by The Grand Rapids Business Journal. The honorees were announced in February and were celebrated at a special luncheon on March 10. The honorees represent a wide cross section of industries and organizations and…
Read MoreWOTV 4 Women Rebrands to ABC 4 West Michigan
Nexstar’s WOTV-TV (Battle Creek/Grand Rapids) has announced the next chapter of its brand evolution. On March 23, viewers began experiencing their favorite WOTV content as “ABC 4 West Michigan.” ABC 4 West Michigan focuses on several brand pillars including special features on entertainment content, local guides and contests. The station’s entertainment-centric rebrand happens just in…
Read MoreWest Central Michigan Media Ministries to Acquire WMPA-FM
On April 16, an application was filed with the FCC to assign the license of WMPA-FM (Ferrysburg/Grand Haven) from Will Tieman and Wendy Hart’s WGHN Inc. to non-commercial operator West Central Michigan Media Ministries. WGHN Inc. will retain AC 92.1 WGHN-FM and “Oldies 94.9” 1370 WGHN/94.9 W235CM Grand Haven. WMPA will join the buyer’s Christian…
Read MoreThe Most Important Question You Can Ask People Who Come to Your Website
By: Seth Resler Jacobs Media Strategies One of my favorite tests to run on radio station websites is a usability test. The goal of this test is to see how real people use the website, and to figure out if there are any aspects of the site that present difficulties. Usability tests are fairly simple…
Read MoreNew Rules on the Identification of Foreign Government-Provided Programs Affects All Broadcasters – Now in Effect
By: David Oxenford, Wilkinson Barker Knauer LLP The FCC this week announced that broadcasters must now comply with new rules designed to identify when programming is run on U.S. stations that was provided by a foreign governmental entity pursuant to a lease of airtime. While this seems like a narrow purpose, the new rules will impose a burden…
Read MoreSinclair Names Rebecka Butcher VP/GM in Flint
Sinclair Broadcast Group, Inc. announced Monday (3/14) that Rebecka Butcher has been named Vice President/General Manager of WSMH-TV (Flint). Butcher will also be responsible for oversight of providing services to WEYI-TV and WBSF-TV. This is a return home for Butcher, who served as VP and General Manager of WEYI/WBSF from 2008-2015. She most recently served…
Read MoreWLUC’s Steve Asplund Says ‘Happy Trails and See You Down the Road’
Steve Asplund, longtime news anchor at WLUC-TV (Marquette), broadcast his final show this past Wednesday (3/16), retiring after a 43-year career at the station. Asplund has held various roles at the station for more than 42 years, most recently with news director responsibilities. During his final broadcast, he delivered an emotional final farewell, surrounded by…
Read MoreMajor Broadcasters Launch NextGen TV in Flint
On March 15, Flint’s leading television stations began broadcasting with NextGen TV (ATSC 3.0), the revolutionary new digital broadcast technology. Stations participating in the launch include WJRT-TV, WNEM-TV, WSMH-TV, WEYI-TV and WBSF-TV. Based on the same fundamental technology as the Internet and digital apps, NextGen TV can support a wide range of features that are…
Read MorePistons Broadcaster George Blaha Out for Rest of Season
The Detroit Pistons announced this past Sunday (3/13) that legendary play-by-play announcer George Blaha will miss the remainder of the 2021-22 NBA season due to a heart bypass procedure. Doctors diagnosed the need for the procedure during a routine check-up completed last week. The team announced on Twitter Tuesday (3/15) that “George Blaha underwent a…
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