Former West Michigan Radio Personality Michael Sirianni Dies at 63
The MAB has learned that Michael Sirianni, a popular West Michigan radio host, passed away July 20 after a decades-long fight with MS. During the 80s, 90s and early 2000s he worked at various West Michigan stations including WLHT-FM, WJFM-FM, WODJ-FM, WLAV-FM, WOOD-FM and WCSG-FM. Sirianni started his broadcasting career at WTRU in Muskegon. He…
Read MoreHow to Design Your Radio Station’s Promo Kit for Instagram and TikTok
By: Seth Resler Jacobs Media Strategies For decades, radio stations have used promotional appearances by their street teams as ways to engage listeners. Unfortunately, the reality is that this is a largely inefficient way to reach the audience; the numbers just don’t work. However, social media can create new value for street team appearances —…
Read MoreNorthern Michigan Broadcaster Dave Fortin Passes
Veteran northern Michigan reporter/anchor Dave Fortin has passed away. Fortin died July 21 at age 81. Fortin was on the television screen for over five decades. His career started at WPBN/WTOM-TV (Traverse City) in 1963 as a news anchor, reporter and sometimes a meteorologist. During his time at the station, he was known for always…
Read MoreEllen Bacca Named Chief Meteorologist at WOOD-TV
Nexstar’s WOOD-TV (Grand Rapids) has announced that Ellen Bacca has been named Chief Meteorologist for the station. Bacca is the first female Chief Meteorologist in West Michigan. She succeeds Bill Steffen, who celebrates the start of his 21st year at the station and his 47th year in the Grand Rapids market. Upon this achievement, Steffen…
Read MoreCarl Levin: 1934 – 2021
Former Sen. Carl Levin (D-Mich.), a 36-year veteran of the Senate has died at the age of 87. The Levin Center at Wayne State University announced the late senator’s death Thursday evening, calling him “a dearly beloved husband, father, grandfather, brother and uncle, and life-long public servant.” In 2014, Levin was presented with the MAB’s…
Read MoreAmerican Legion Baseball U.P. Finals Airs On RRN Stations
This past weekend (7/22-25), Results Radio Network stations aired The American Legion Baseball Upper Peninsula Zone Five tournament, with 21 games scheduled in Escanaba and Gladstone over four days. Seventeen of those games were broadcast on the stations of the Radio Results Network. The top two teams from this tournament, plus the Marquette Blues, will…
Read MoreFCC To Clarify Political Advertising Rules – No Significant Changes Proposed
By: David Oxenford, Wilkinson Barker Knauer LLP Last week, it was announced that the FCC would be considering some changes to its political broadcasting rules at its monthly open meeting in August. In some quarters (see, for example, this article), that raised concern that significant changes were coming in time for the 2022 Congressional elections. But,…
Read MoreWCRZ Raises $101k for Whaley Children’s Center
Townsquare Media’s WCRZ-FM (Flint) raised over $100,000 for the Whaley Children’s Center with Roof Sit 2021. Morning show personalities Clay Church and Lisa Marie, along with Mindy Williams, President and CEO of Whaley Children’s Center, were living on the roof of the Grand Blanc McDonald’s for three days (7/14-16) to raise funds for the Children’s…
Read MoreWNMU-FM’s Evelyn Massaro Retires
Evelyn Massaro, longtime station manager and development director of WNMU-FM in Marquette has retired after a 42-year career in public media. Massaro retired June 30. “It’s never a dull moment when you work in public media and I wouldn’t have had it any other way,” Massaro said in an email to The Current confirming her…
Read MoreFCC Reminds Television Stations of EAS Obligation to Persons with Disabilities
On July 21, the Enforcement Bureau of the Federal Communications Commission (FCC) issued an advisory to remind Emergency Alert System (EAS) Participants of the requirements to ensure that EAS alerts are visually and aurally accessible. This advisory is targeted at television broadcast stations, analog and digital cable systems, wireless cable systems, wireline video systems and…
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