Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
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News
WNEM to Broadcast 15 Loons Games in 2025
In partnership with Gray Media’a WNEM-TV (Bay City/Saginaw), the Great Lakes Loons have entered into a broadcast agreement that will air 15 games during the 2025 season on WNEM TV-5 and WNEM+.
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NAB Requests the End of the 39% Cap on Nationwide Television Station Ownership – Looking at the Issues
The NAB last week submitted a letter asking the FCC to quickly repeal the 39% cap on national ownership of television stations. This cap precludes the ownership by one company or individual of an attributable interest in television stations capable of reaching more than 39% of the television households in the United States. The rule has been in place since 2004.
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Revitalize Revenue, Preserve Your Radio Stations’ Soul
Houston, We’ve Got a Problem: Radio isn’t dying—it’s facing a revenue challenge. As digital platforms expand their reach, many broadcasters have responded by gutting what makes radio special. This short-sighted strategy is like treating a broken arm with aspirin—addressing symptoms while ignoring the underlying fracture.
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MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Local Broadcast Sales Seminars
June 24, 2025
MAB Office, Lansing
June 26, 2025
Northern Center, Marquette
Supercharge your sales and leadership skills this summer with the MAB’s dynamic Regional Sales Seminar. Led by Gary Moore and Eric Moore of Local Broadcast Sales, this session will equip attendees with practical tools for understanding client behavior, closing sales by personality style, and driving meaningful results. Plus, get a personalized sales assessment and discover how to fully leverage LBS resources through your MAB membership for ongoing success. Perfect for both seasoned pros and new sellers!
