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Gary Berkowitz

Common Tactics of Winning AC Stations

May 29, 2025

Ever wonder how certain AC stations always seem to land at the top of the ratings? It’s not luck. There’s a clear playbook. Take a close look—do a “programming x-ray”—on the most consistently successful ACs and you’ll see the same things over and over.

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Bob Lawrence Named Market Manager for MacDonald Broadcasting/Saginaw 

May 22, 2025

Bob Lawrence has been named Market Manager for MacDonald Broadcasting’s Saginaw cluster. Last week, he left the same role at Seven Mountains Media’s Parkersburg, WV group. At MacDonald, Lawrence will oversee country WKCQ-FM. WMJO-FM, WSAG-FM and WSAM-AM.  He begins his new position of June 2. 

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WKHM-FM Charity Radiothon Raises Nearly $14,000 for Area Causes

May 22, 2025

McKibbin Media Group’s WKHM-FM (Jackson)(K105.3 FM) held its fifth annual Charity Radiothon on May 9. The on-air talent of McKibbin Media Group’s Jackson cluster broadcast live from the main studio on Glenshire Drive, Downtown Studio and Jackson YMCA for 12 straight hours.

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MAB Member Benefit Spotlight

Lunch Sponsor

Energy Audits

MAB members may utilize Enstar Energy to provide energy audits.  MAB members who have used EnStar’s services have averaged refunds of $6,500 plus an annual savings of approximately $2,000.

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Site Safety Assessments

In an effort to help provide protection to broadcasters in Michigan, the MAB and Michigan State Police Critical Infrastructure Protection (CIP) Desk are partnering to help broadcast stations ensure safety for their staff and facilities by offering Station Site Safety Assessments that will evaluate and make practical recommendations of security operations at broadcast stations.

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Alternative Broadcast Inspections

The Alternative Broadcast Inspection Program (ABIP) is a unique partnership between the MAB and the FCC to ensure compliance with federal regulations and to avoid surprise inspections. Stations that pass the inspection receive a three-year Certification of Compliance.

 

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Mark Your Calendar

The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online.  Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies.  Keep track of the MAB opportunities on the events calendar.

Local Broadcast Sales Seminars

June 24, 2025
MAB Office, Lansing
June 26, 2025
Northern Center, Marquette

Supercharge your sales and leadership skills this summer with the MAB’s dynamic Regional Sales Seminar. Led by Gary Moore and Eric Moore of Local Broadcast Sales, this session will equip attendees with practical tools for understanding client behavior, closing sales by personality style, and driving meaningful results. Plus, get a personalized sales assessment and discover how to fully leverage LBS resources through your MAB membership for ongoing success. Perfect for both seasoned pros and new sellers!

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