July 2020
WPHM Covers 96th Running of the Mackinac Yacht Race
The Bayview Yacht Club has held their annual Port Huron to Mackinac race for the past 96 years. It is the longest consecutive freshwater yacht race, held through times of peace, war, depression, and most recently, a pandemic. Usually the Port Huron Community goes all out in celebrating the annual event with a carnival, concerts,…
Read MoreWILX Announces ‘Studio 10’ Daily News and Lifestyle Program
Gray Television’s WILX-TV (Lansing) has announced an October start date for a news and lifestyle show called “Studio 10″ to air weekdays at 4 p.m. on-air and on-line. The brand-new hour-long program is currently under development and is expected to have segments focusing on local food, fitness, health, parenting, auto, travel, entertainment, local news and…
Read MoreWCCW Serves Up ‘Concerts on the Lawn’ During Pandemic
Summers in Traverse City have, for many years, included a “Concert on the Lawn” series, where free concerts were put on at the grounds of the GT Pavilions. Faced with cancellation, Deb Allen, Executive Director of the Grand Traverse Pavilions Foundation, approached Midwestern Broadcasting General Manger Chris Warren with her dilemma and an idea! What…
Read MoreRandom Issues to Consider as Media Businesses Adapt to the New World of the Virus – Music Uses on Zoom and Other Platforms, Unlicensed FM Transmitters
By: David Oxenford, Wilkinson Barker Knauer LLP As business adapts to the pandemic so, too, do legal issues. A couple have come to my attention in recent weeks that I thought bear passing on. One deals with copyright concerns, the other with FCC matters about use of unlicensed FM transmitters. Both arise as businesses adapt the…
Read MoreHow Your Radio Station Can Host a Virtual Happy Hour
By: Seth Resler Jacobs Media Strategies As radio stations around the country find themselves and their listeners in various stages of lockdown, broadcasters are continuing to look for ways to engage with their fans online. The virtual happy hour, in which DJs chit-chat over cocktails and invite listeners to watch and participate, has become popular.…
Read MoreCensus Bureau Targets Rural & Hard to Reach In Media Buys
Last week, the National Association of Broadcasters sent us information regarding an RFP providing additional funding for the 2020 Census. Due to the extended time frame, and low response rates, new funding is available to help target market the census, especially in the more rural areas of our state. An additional $65 Million in paid advertising…
Read MoreJudge Dismisses GOP Challenge To State Redistricting Commission
A challenge against Michigan’s new Independent Citizens Redistricting Commission was dismissed by a federal judge on Monday (7/7), according to report in Gongwer. U.S. District Judge Janet Neff ruled that the plaintiffs Daunt v. Benson and Michigan Republican Party v. Benson (USWDM Docket Nos. 19-614; 19-669) failed to state a plausible claim for relief. Neff…
Read MoreCBS Detroit Television Stations Hold Meal-A-Thon for Forgotten Harvest
On June 30 and again on July 4, CBS Television’s WWJ-TV and WKBD-TV teamed up with Forgotten Harvest to air “Feeding Detroit: A Motor City Meal-A-Thon.” The event aired on both stations June 30 from 7 to 8 p.m. and again on WKBD-TV July 4 from 8 to 9 p.m. The event was also streamed…
Read MoreHow to Use Your Radio Station’s Blog to Spotlight Local Businesses and Artists During the Pandemic
By: Seth Resler Jacobs Media Strategies As the pandemic continues to stretch on, radio stations are trying to find the proper balance between addressing it without deviating from their usual programming. One way forward is to shine a spotlight on local businesses and artists in their time of need by publishing interviews with them on…
Read MoreiHeartMedia Launches BIN: Black Information Network on WDFN
On June 30, iHeartMedia launched the nationwide Black Information Network (BIN) and flipped all-sports WDFN-AM (Detroit) to the new network. BIN is the first and only 24/7 national and local all news audio service dedicated to providing an objective, accurate and trusted source of continual news coverage with a Black voice and perspective. BIN is…
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