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Poynter Institute to Train Michigan Journalists and Producers

On Tuesday, June 20, The Michigan Association of Broadcasters is dedicating an intensive day of training for one of the most essential people in our newsrooms, newscast producers and journalists. This full day workshop is led by Al Tompkins, who has trained thousands of producers worldwide.

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MAB to Offer Cyber Security Assessments for Broadcasters

The Michigan Association of Broadcasters wants our stations to feel protected both physically and online. Last year, the MAB and Michigan State Police began offering Site Safety Assessments to evaluate and make practical recommendations of security operations at broadcast stations. Now, the MAB and MSP are extending our support to members by offering free cyber security assessments.

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PitchFest ’23 Coming February 9

PitchFest ‘23 gives broadcasters and agency representatives the opportunity to network and make connections. We had success last year and heard everyone’s feedback. The MAB will hold two events this year, one on February 9, 2023 and the second in late July. The MAB will provide a half day of virtual interactions between MAB member stations and ad agencies.

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It is Time to Start Controlling Your Station’s Energy Costs

As anyone who drives a car or pays a home heating bill knows, energy costs have skyrocketed in the last year and are expected to go even higher. Now, as winter approaches, it is more important than ever for MAB member stations to control their energy costs. Station budgets have undoubtedly been strained and there is risk that this heating season will make matters worse.

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Pitchfest ’22 a Success!

On September 13, 2022 your MAB held the first PitchFest ’22 for member stations and advertising agencies to network in a speed networking virtual environment. Over 25 members signed up for the event representing 80 stations across the state. The event was co-hosted by the American Advertising Federation of Lansing. Each station could upload video links, coverage maps, calendars and a bio for
their station(s).

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MAB Adds Member Benefits

The MAB remains focused on being forward thinking and helping members through programs and initiatives that prepare Michigan TV and radio stations for the future. Over the past nine months, the MAB has worked in collaboration with our membership, board, and committees to identify new opportunities.

And over the next several weeks, the MAB is launching a series of new initiatives to provide support and education to our members.

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