Member Services
How Stations Can Secure Their Piece of the Political Ad Spending Pie
The Michigan Association of Broadcasters invites broadcasters to a special session at the MAB building (222 N. Chestnut St., Lansing, 48933) on Wednesday, May 10th at 3:00PM to learn about how to capture a portion of political ad dollars.
Read MorePoynter Institute to Train Michigan Journalists and Producers
On Tuesday, June 20, The Michigan Association of Broadcasters is dedicating an intensive day of training for one of the most essential people in our newsrooms, newscast producers and journalists. This full day workshop is led by Al Tompkins, who has trained thousands of producers worldwide.
Read MoreThe MAB and MHAM Continue to Offer Support & Resources to Journalists/Broadcasters in Need
Given the tragic events at Michigan State University this week, the MAB and MHAM are hosting a special session for journalists to learn about the services available to them as they cover the pain, loss, and healing of the Spartan Community. Join the MAB and MHAM on Monday, February 20.
Read MoreMAB to Offer Cyber Security Assessments for Broadcasters
The Michigan Association of Broadcasters wants our stations to feel protected both physically and online. Last year, the MAB and Michigan State Police began offering Site Safety Assessments to evaluate and make practical recommendations of security operations at broadcast stations. Now, the MAB and MSP are extending our support to members by offering free cyber security assessments.
Read MorePitchFest ’23 Coming February 9
PitchFest ‘23 gives broadcasters and agency representatives the opportunity to network and make connections. We had success last year and heard everyone’s feedback. The MAB will hold two events this year, one on February 9, 2023 and the second in late July. The MAB will provide a half day of virtual interactions between MAB member stations and ad agencies.
Read MoreMichigan Broadcasters Invited to Virtual Sales & Management Summit
The MAB, P1 Learning, and the Swagger Institute are partnering to offer members exclusive access to Rising Above, a virtual sales and management summit on January 25-26, 2023.
Read MoreMAB Partners with BetterHelp to Provide Free Therapy for Broadcasters
Now more than ever, during these unprecedented times, we understand that a lot of our members might need a helping hand which is why the MAB has partnered with BetterHelp to extend an additional layer of care and provide you with easy and confidential access to professional therapy at no cost.
Read MoreIt is Time to Start Controlling Your Station’s Energy Costs
As anyone who drives a car or pays a home heating bill knows, energy costs have skyrocketed in the last year and are expected to go even higher. Now, as winter approaches, it is more important than ever for MAB member stations to control their energy costs. Station budgets have undoubtedly been strained and there is risk that this heating season will make matters worse.
Read MorePitchfest ’22 a Success!
On September 13, 2022 your MAB held the first PitchFest ’22 for member stations and advertising agencies to network in a speed networking virtual environment. Over 25 members signed up for the event representing 80 stations across the state. The event was co-hosted by the American Advertising Federation of Lansing. Each station could upload video links, coverage maps, calendars and a bio for
their station(s).
MAB Adds Member Benefits
The MAB remains focused on being forward thinking and helping members through programs and initiatives that prepare Michigan TV and radio stations for the future. Over the past nine months, the MAB has worked in collaboration with our membership, board, and committees to identify new opportunities.
And over the next several weeks, the MAB is launching a series of new initiatives to provide support and education to our members.
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