By: Seth Resler Jacobs Media Strategies Over the weekend, I had an opportunity to catch up on a few quality television shows. (FWIW, The Bear and Abbott Elementary are my recent favorites.) Among the programs that I am now proudly up to date on is HBO’s Hacks, a show starring national treasure Jean Smart as…
The political season is in full swing and broadcasters have the opportunity to learn about the opportunities available both for on-air and digital campaigns. During the August Third Thursday (August 18), the MAB is offering a two-part webinar starting at 1:00 p.m. Eastern. In Part One, AdCellerant will discuss digital marketing revenue opportunities, tactics and…
Stephen Schram, Executive Director & General Manager of Michigan Radio has announced that he will retire from the station this fall on November 30th. He was personally recruited by University of Michigan President Mary Sue Coleman in 2006. “I have had the opportunity to be a part of many remarkable organizations throughout my media career.…
CBS News Detroit, which will soon be launching a full-scale local news department, has announced the hiring of anchors Shaina Humphries and Rachelle Graham, meteorologist Ahmad Bajjey, and executive producer of community impact Amyre Makupson. CBS News Detroit is the hyper-local streaming and broadcast news service that is being built from scratch by CBS News…
Swick Broadcasting Company’s WBET-FM (Sturgis) recently wrapped up their 2022 and 13th annual St. Joseph County United Way Radiothon. This year’s Radiothon raised a record total of $143,887! The total surpassed last year’s mark by over $12,000. Each year, WBET turns over its studio to the United Way for 18-hours, from 6 a.m. until midnight.…
WEYI and WSMH-TV (Flint) has announced the arrival of new Chief Meteorologist Erik Kostrzewa. Kostrzewa, a Michigan native who grew up in Novi, graduated from the University of Michigan with a Bachelor of Engineering in Atmospheric Sciences and Meteorology. Prior to joining the Flint stations, he was a Meteorologist for WeatherNation, based in Denver. Kostrzewa…
Kelley Cawthorne, the Midwest’s leading multi-client lobbying firm, continued its rapid growth by announcing (7/14) the elevation of three team members to partnership status and promotion of another to the position of Chief Operating Officer. Government relations professionals Jim Kirsch, Jason Sheppard and David Hildenbrand have achieved partnership status at the firm as of July…
By: David Oxenford, Wilkinson Barker Knauer LLP In recent months, lawsuits have been filed against streaming audio service Pandora by comedian Lewis Black, the estate of Robin Williams and representatives of other comedians seeking public performance royalties for the underlying comedic work – not the recording of the comedy bit for which a royalty is…
By: Seth Resler Jacobs Media Strategies Although we don’t often use the term “User Experience” (or UX) when talking about radio, broadcasters often spend countless hours obsessing over the experience that they provide for their fans. Unfortunately, too often, they focus on only a piece of that user experience — the “Listener Experience.” Listening, of…
By: Gary Berkowitz Berkowitz Broadcast Consulting With summer here, there is a good chance you will be doing many outdoor promotions where you will get to be with current and potential listeners. Here are a few ideas you can easily implement to turn these into effective & very low cost cume and P1 builders. 1.…