By: Seth Resler Jacobs Media Strategies The “Advertise With Us” page on a radio station’s website is arguably the most valuable page on the entire site. After all, people navigate to this page when they are interested in spending money. At this point, the sale is yours to lose. Yet I see many radio stations…
WDET-FM (Detroit) has partnered with StoryCorps — the national nonprofit dedicated to recording, preserving, and sharing the stories of Americans of all backgrounds and beliefs — as part of StoryCorps’ One Small Step Radio Station Hubs project. Citizens from across the political spectrum are invited to participate by signing up at wdet.org/onesmallstep. WDET is one…
By: David Oxenford, Wilkinson Barker Knauer LLP The FCC (5/4/22) made public four letters to landowners warning them that there were unlicensed FM radio operations coming from their properties and warning that, if the transmissions continued past the 10-business day response period, the landowners could be held liable for penalties up to $2,000,000 for the unlicensed operations coming from their…
Shawn Turner has been selected to serve as Interim General Manager and Director of Broadcasting at WKAR Public Media at Michigan State University. Turner is a professor of practice in the College of Communication Arts and Sciences at MSU and a national security communication analyst for CNN. Susi Elkins, current General Manager and Director of…
By: Seth Resler Jacobs Media Strategies From time to time, your radio station may need to hire a little extra digital help. Sometimes, you need something for a project that is outside the expertise of your current staff members. When this happens, where do you turn? Here are three places to consider: 1. Use Fiverr…
The American Advertising Federation (AAF) of Greater Flint has awarded Krol Communication’s WRSR-FM (Flint) its Gold ADDY award for a commercial produced in-house. The station won the award in the category of Film, Video, & Sound > Audio/Radio Advertising > – Audio/Radio Advertising / Local > – Single Spot more than :30 seconds for “Mug…
Latitude Media, parent company of Mt. Pleasant-based radio stations WCZY-FM/WMMI-AM/FM (My1043 & Buck 92.3) has announced the addition of a new way to broadcast to its listeners and local businesses alike with the advent of MyMichiganPodcasts.com! “The premise of developing this platform is to get our listeners, from all over the world, to be able…
Evoca, a new NextGen television service has announced the service will launch in Traverse City, Michigan this May. In partnership with Heritage Broadcasting. area residents will also have access to the regional sports network MISportsNow Plus. Heritage owns WWTV/WWUP-TV in Cadillac. For $25 per month plus a receiver and no contract, Evoca subscribers will have…
According to FEMA, there will be no EAS or IPAWS test for broadcasters in 2022. This was announced at the NAB last week. According to a report appearing in Inside Radio, FEMA Deputy Assistant Administrator Antwane Johnson stated: “It will not happen this year. We are planning to do that in the early part of…
By: David Oxenford, Wilkinson Barker Knauer LLP The FCC this week released a Public Notice (that we mentioned in our update on regulatory dates for May) announcing that, on May 17, many new applications and other filings will be migrating to the FCC’s newer LMS filing platform. These include many of the documents that had been, until recently, filed in the…