Last week, both the FCC and FEMA issued notices to broadcasters, cable and other EAS participants that there was a vulnerability in the EAS technologies that could make those systems subject to hacking, potentially allowing bad actors to send out messages to the public using the alerting system…
Liggett Communication’s WHLS-AM/FM (Port Huron) aka Rock 105.5 is teaming up with the Blue Water Area Humane Society and several local businesses for Rockin’ the Rescue, a day-long fundraising and awareness event to take place at the McMorran Plaza in Downtown Port Huron. Rock 105.5 personality Brad Biewer will broadcast live from inside a dog kennel…
Former WZZM-TV (Grand Rapids) News Director, John “Jack” Lawrence Hogan, 89, died at his home in Clermont, Florida on Aug. 4, 2022. Hogan led WZZM’s national award-winning news team for a quarter-century.
A well-respected leader among journalists, Hogan was elected by his peers…
We often talk about how to put a digital strategy in place on the programming side of your radio station; but the sales wing of your building should have a digital strategy as well. While programming should be using the web to engage with listeners, the sales team should be using the web to generate leads.
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Elliot Grandia, who started at WXMI-TV (Grand Rapids) in January, is taking on an increased role. Beginning on August 8, West Michigan viewers can see Elliot with his co-anchor Tessa DiTirro on weekdays from 6:00 – 9:00 a.m. FOX 17 Morning News. Previously he anchored from 4:30 – 6:00 a.m. “Elliot brings a refreshing energy…
By: Seth Resler Jacobs Media Strategies The COVID-19 pandemic changed the way many Americans behave. Among those changes is a significant increase in the use of QR codes. An eMarketer Insider Intelligence report estimates that “the number of U.S. smartphone users scanning a QR code will increase from 83.4 million in 2022 to 99.5 million…
Heritage Broadcasting’s WWTV/WWUP-TV (Cadillac) announced that Haley Fiaschetti joined the station’s Doppler 9&10 Weather Team last month. A Massachusetts native, Fiaschetti is a graduate of Northern Vermont (formerly Lyndon) University, where she graduated with a B.S. in Atmospheric Science and A.S in Electronic Journalism. During her time in Lyndon, she was a part of the…
The MAB worked with the MHSAA to amend their video streaming rules to allow broadcasters to carry local high school games, live. Broadcasters can now distribute live video of regular-season games from schools that are National Federation of High School (NFHS) members. That’s about 75% of schools in the state. Being able to cover these…